Dave’s Hot Chicken to make UK debut in the West End

American quick-service restaurant brand Dave’s Hot Chicken is set to make its UK debut in London’s West End.

The fried chicken chain will open at 40 Shaftesbury Avenue, W1, in the London Trocadero building.

Founded in 2017, Dave’s Hot Chicken operates over 200 sites globally, and recently signed a franchise agreement with Azzurri to open 60 sites in the UK.

The brand is backed by big celebrity names such as Drake, Samuel L Jackson, and Usher, and is one of the fastest-growing restaurant brands in the US and on social media.

P-THREE acted for the landlord Criterion Capital on the deal.

Thomas Rose, co-founder of P-THREE, said: “We are always looking for the next biggest trends and leasing a unit to Dave’s Hot Chicken in such a prime location for their first UK store is another great achievement across our London leasing portfolio this year”.

Omar Aziz, director at Criterion Capital, added: “We are delighted to welcome this global brand to its first London flagship at our prime Trocadero site in Piccadilly Circus. As part of our prestigious West End portfolio, which boasts some of the highest footfall in Europe, we remain committed to driving long-term growth and supporting a sustainable economy.

“This highly sought-after corner location drew significant interest from numerous parties, but Dave’s Hot Chicken and Azzuri Group stood out with their strong vision for the space. Following the recent opening of Albert’s Schloss’s first London restaurant at the Trocadero and with more exciting announcements to come, we wish them every success with their opening.”

KLM Real Estate – which has been appointed to support the rollout of the brand across the country – acted for Dave’s Hot Chicken.