Debut darts concept hits bullseye at Norwich’s Castle Quarter

Darts store and social concept ArrowHeadz has opened its debut site at Castle Quarter in Norwich.

Taking a five-year lease for a unit within the scheme’s Leisure Zone, ArrowHeadz offers darts equipment as well as three lanes for matches and practice.

The store will look to serve as a social hub, giving darts enthusiasts a place to meet, practice, receive coaching, and watch screenings of major darts events.

ArrowHeadz’s arrival at Castle Quarter follows a surge in interest in the sport, bolstered by the increasing profile of 17 year-old Luke Littler, who made the headlines after reaching the PDC World Darts Championship in January. Estimates suggest that darts’ popularity has surged by 40% in recent years.

This latest opening looks to strengthen the competitive socialising offer at the Norwich scheme, which has repositioned towards social, leisure, and lifestyle operators whilst retaining its traditional retail offer. This pivot has seen the recent addition of brands such as Boom Battle Bar, Putt Putt Social, and Escape Hunt.

Will Ashdown, asset manager at RivingtonHark, said: “Brands such as ArrowHeadz are creating new and exciting concepts, and it is fantastic to see it choose Castle Quarter as its launch location. We’ve focused on expanding the range of competitive socialising and leisure options at Castle Quarter, and ArrowHeadz is an excellent addition to the line-up at the scheme. Social, leisure and lifestyle operators are forging a new role of city centre destinations, and as the first such centre to make this repositioning, Castle Quarter is playing its part in showing just what is possible for the sector.”

Roche and Jamieson Mills are the retained agents at Castle Quarter.