Derbion expands fashion offering with duo of signings
Derbion shopping centre in Derby is set to expand its fashion offering with the arrivals of Cornish brand Seasalt and Midlands-based clothing company Luke 1977 later this year.
Seasalt has signed a 10-year lease for a 2,400 sq ft unit which will become its first store at a major East Midlands shopping destination.
Meanwhile, Luke 1977 will occupy a 1,200 sq ft space, its 15th store in the UK.
Founded in Penzance in 1981, Seasalt began by selling workwear to local farmers, fishermen, and artists. Since then, the brand has grown to offer products that are inspired by the creative and maritime heritage of Cornwall.
Created in 2001 by Midlands-born Luke Roper, Luke 1977 has looks to offer a blend of streetwear and tailoring with the brand’s lion crest becoming an emblem for British style.
The signings follow the recent news that Victoria’s Secret will be coming to Derbion as the shopping centre continues to expand its fashion line up. Last year Derbion welcomed brands such as Castore, White Stuff and Pavers, whilst also retaining key names such as JD Sports and New Look.
Beth McDonald, managing director at Derbion, said: “Seasalt and Luke 1977 are fantastic brands with strong and growing customer bases. It is great that Seasalt have selected Derbion for their first store at a major East Midlands shopping destination as we believe their quality products will really appeal to our shoppers. Meanwhile, Luke 1977 is a hugely popular brand in the Midlands, and we expect their new store at Derbion to draw in customers from across the region. With more big brands selecting Derbion for their flagship East Midlands stores it is helping us to maintain our position as the region’s premier retail and leisure destination.”
KLM Real Estate acted for Luke 1977.