Devon outlet centre strengthens fitness offering with PureGym signing

Affinity Devon, the outlet shopping centre in Bideford, is set to welcome PureGym this summer.

The arrival of the gym operator’s 5,000 sq ft space will mark the opening of the first fitness space at the Devon-based outlet centre.

PureGym at Affinity Devon will feature the operator’s full range of fitness facilities, including gym equipment, instructor-led classes, and a free weights area, supplemented by free parking.

The operator’s arrival is set to enhance the outlet centre’s sports and athleisure offering, which includes the likes of Sports Direct, Saltrock, and Skechers.

Nicky Lovell, head of outlets and business development at Global Mutual, said: “Affinity Devon is a well-established outlet centre in an exciting period of growth, with a broad range of prominent brands across fashion, lifestyle, F&B and sport, as well as its excellent location. The opening of PureGym enhances the centre’s retail and leisure mix and levels up its offering to align with its visitors’ demands. We are look forward to building on this momentum and further strengthening Affinity Devon’s appeal.”

A spokesperson at PureGym added: “There is huge appetite for affordable gyms in Devon and we are delighted to be opening a brand-new club in Bideford at Affinity Devon. This gym will provide members with 24/7 access to flexible, affordable fitness facilities to help them reach their fitness goals. The new gym is in a fantastic location and will help to drive footfall to the shopping centre as well as creating jobs in the local area. We look forward to welcoming members through the doors of PureGym Bideford later this year.”