Dunelm opens at Atria Watford

7th December 2023 | Phoebe Dobke

Dunelm has opened its latest store at Atria in Watford, as it continues to expand into the shopping centre market.

The new store, occupying a 33,000 sq ft space formerly held by John Lewis, marks a significant milestone for the company as it expands its reach to a wider audience of shoppers.

The new store will offer a comprehensive range of homewares and furniture, including bedding, outdoor living products, home accessories, made-to-measure goods, haberdashery items, and kitchen and dining essentials. Additionally, it will showcase Dunelm’s “Conscious Choice” range, featuring products crafted from at least 50% recycled materials, aligning with the company’s commitment to sustainability.

Atria Watford, owned by property company SGS and asset managed by Global Mutual, boasts a tenant roster including brands like Zara, Marks & Spencer, Primark, JD Sports, Apple, and Next.

Steve Gray, head of European retail asset management at Global Mutual, said: “Dunelm’s presence at Atria Watford is a welcome addition to our tenant mix, and we’re delighted to offer our customers greater variety and choice. The revitalization of the former John Lewis unit aligns with our commitment to bringing in new and exciting brands, especially as we approach the festive shopping season.”


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