Dunelm to make central London debut
Dunelm is set to open its first-ever store in central London at URW’s Westfield London shopping centre.
The homewares retailer will open a 4,500 sq ft store this winter, as it looks to expand its reach in the capital.
The store will offer Dunelm’s full range of home and furniture categories, including its latest collections and collaborations.
Dunelm – which opened six new stores in the last financial year – is set to launch a number of new stores over the coming months in various sizes and formats.
Earlier this year, the retailer said it was “increasingly confident” in its smaller format stores.
Nick Wilkinson, chief executive of Dunelm, said: “We’re really excited to be bringing Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the capital.
“This is our first step into central London, where we have ambitions to further expand our presence, alongside wider plans to deliver our next wave of store openings across the UK as we gain confidence in showcasing our ranges in a variety of different sizes and formats.”
Kate Orwin, leasing director UK at Unibail-Rodamco-Westfield (URW), added: “Continuing our commitment to creating best-in-class destinations and exceptional customer experiences, we are delighted to welcome Dunelm to Westfield London.
“The new store will enhance our home and interior offerings, providing our customers with even more options to elevate their home décor.”
GCW is advising Dunelm on its central London expansion.