East Yorkshire’s Flemingate centre appoints new centre manager amid new arrivals
The Flemingate centre in Beverley, East Yorkshire, has appointed Amy Whittaker as centre manager, as the scheme welcomes a number of new operators.
She brings nearly 20 years’ worth of experience in shopping centre management roles to her new position, having most recently led the team at The Potteries Centre in Stoke-on-Trent, joining in 2013 and progressing through HR and operations roles to become general manager in 2020 and then centre director in 2024.
Whittaker’s retail career began with training management roles at Tesco, before spending a seven-year stint at Manchester’s Trafford Centre.
She said: “I’m excited to work closely with our tenants and to play an active role in the events and activities that make Flemingate such an important and popular destination.
“My focus is on building relationships, streamlining processes and continually improving the experience for both our tenants and visitors to the centre.
“What excites me most is the opportunity to play a key role in shaping the centre, delivering growth and enhancing Flemingate’s contribution to the economy and community in Beverley.”
Whittaker’s appointment comes as two new occupiers join the scheme’s lineup of national and independent retailers. Regional retailer Yorkshire Trading Company is about to open in one of the centre’s largest units, while new indoor golf and entertainment venue FORE! will also be opening at Flemingate next month.
They will join a retail lineup that includes H&M, Sports Direct, Superdrug, The Entertainer, Shoezone, and Card Factory, ,alongside independent businesses including Art & Soul, Baytree Interiors, and Beverley Travel.
The centre also has a hospitality and leisure offering, that includes Parkway Cinema, Ambiente Tapas, Tomahawk Steakhouse, The Boardroom, Sumo Pan Asian, Starbucks, Costa Coffee, Greggs, and Firepit sports bar.
Jason Platten, head of retail and leisure at scheme owner Wykeland, said: “We’re delighted to welcome Amy to lead the team at Flemingate. She brings extensive experience, strong leadership and a drive to ensure Flemingate reaches its full potential.
“With Yorkshire Trading Company and FORE! joining the centre, occupancy levels close to 100% and footfall continuing to grow, this is an exciting time for Flemingate. We’re committed to building on that momentum and ensuring the centre continues to thrive.”