Eldon Square sees spring boost in sales and footfall
Eldon Square shopping centre in Newcastle has recorded a boost in sales and footfall over the spring period.
In April, the scheme saw a year-on-year increase in sales of 4.5% (+1.5% like-for-like), outperforming the national average, which recorded a decline of 4.0% during the same period, according to the British Retail Consortium.
Meanwhile during Eldon Square’s Spring Summer Fashion campaign period, which lasted between 1st April and 17th May, footfall at the scheme was up by 6.7% year-on-year. This contrasted with national footfall trends, which fell by 10.7% overall and 10.1% in shopping centres.
Fashion and lifestyle categories were amongst the strongest performers throughout the period, whilst womenswear in particular saw year-on-year growth of 16.3%. Meanwhile mixed fashion (+2.3%), accessories (+3%), and health & beauty (+2%) all recorded positive year-on-year and like-for-like growth.
In addition, sportswear and outdoors emerged as one of the strongest-performing categories, delivering a 23.9% year-on-year uplift, highlighting continued demand for athleisure and outdoor lifestyle brands such as Foot Locker and Skechers.
Alongside key categories, seasonal trading moments also delivered strong results at Eldon Square. During the 16-day half-term period, which lasted from the 4th to the 19th of April, year-on-year growth of 4.9% was recorded. The Easter Bank Holiday weekend performance was particularly strong, with sales up by 16.1% compared to last Easter.
Helen Cowie, centre director at Eldon Square, said: “These results reflect Eldon Square’s continued success in creating destination-led shopping experiences that encourage visitors to shop across multiple categories during key seasonal moments. Our Spring Summer Fashion campaign has played an important role in driving engagement this season, showcasing the breadth of fashion and lifestyle brands available at Eldon Square while connecting with customers through locally relevant campaign creative, driving further footfall and engagement across the scheme during the campaign period.”