EL&N Café set to make Midlands debut at Birmingham’s Bullring

Highly “instagrammable” café EL&N is set to make its regional debut after signing for the Bullring in Birmingham.

Taking a 8,000 sq ft space at the Hammerson-owned scheme, EL&N will sit on New Street adjacent to Zara and benefit from an expansive 20m double height frontage.

Hammerson say the café’s arrival supports its strategy to “enliven its assets through new occupiers, brands and concepts” and represents its desire to incorporate a wider range of restaurant and dining options to the Birmingham destination.

Since debuting in London’s Mayfair, the brand has since gone on to open cafés in Middle Eastern hotspots including Doha, Kuwait City and Dubai, as well as in Milan and Edinburgh.

The café, whose name stands for Eat, Live and Nourish, will offer the brand’s assortment of afternoon tea, alongside its all day brunch selection and crafted patisserie from an in-house bakery.

Toby Tait, director of asset management at Hammerson, said: “EL&N Café will bring something new and exciting to the destination, and their selection of Bullring for a regional debut location is a clear sign of their confidence in Bullring and Birmingham more generally. EL&N Café will deliver a unique atmosphere that we know will appeal to the people of Europe’s youngest city and we can’t wait to see it open later this year.”

EL&N’s signing follows the recent news that Hammerson’s proposals for its ‘Drum’ project, which will see the transformation of a former department store into a mixed-use development, have been approved.