Eme Studios to make UK debut on Carnaby Street

Eme Studios is set to make its UK debut and open its first permanent store outside of Spain on London’s Carnaby Street.

The new 1,500 sq ft space will offer a range of men’s, women’s, and unisex pieces, including knitwear, jackets, and other apparel.

Founded in Spain in 2018, Eme Studios currently has stores in Madrid, Barcelona, and Valencia, and trades online in over 100 countries.

The brand’s to open its first-ever bricks-and-mortar store in the UK its strategic expansion aspirations. Eme Studios follows in the footsteps of several international brands that started their UK journey in Soho, including the likes of Adidas Originals, Axel Arigato, Autry, and Alohas.

William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Carnaby Street is a timeless, iconic destination that offers the ideal environment for digitally native brands to start physical retail journeys in the UK. Eme Studios complements our existing brand mix at the southern gateway into Carnaby Street, with its culture-driven clothing matching consumer demand. Given the success of Edikted, TALA, Sheep Inc, and other digitally native brands, it is clear why Carnaby Street and Soho continue to be first-choice for these best-in-class retailers.”

Gabriel Morón, co-owner of Eme Studios, added: “Expanding into the UK has always been a goal for us, so securing a location that aligned with our vision was crucial. Carnaby Street offers a global platform and attracts the type of audience that resonates with our unique aesthetic. The success we have seen both online and in Spain has demonstrated the brand’s long-term potential, and establishing a presence in Soho is instrumental in solidifying our position in one of the most competitive retail markets.”

Eme Studios will sit at the Southern gateway of Carnaby Street, joining other brands such as Farm Rio, TALA, and the recent addition of Edikted, which also made its UK debut.