Luxury cinema concept Everyman has been chosen as the leisure anchor at The Brentford Project.
The operator has agreed to open a 10,973 sq ft space at 3 West Bradbury Yard in the centre of the scheme.
A spokesperson for Everyman said: “We are delighted to be joining the Brentford Project as the leisure anchor. Ballymore’s vision to create a thriving community, in which the retail and leisure offer serves both the residents and the wider area, reflects our own lifestyle approach. We are looking forward to bringing the Everyman experience to Brentford.”
Richard Pearce, senior development manager at property developer Ballymore, added: “The signing of Everyman at the heart of the Brentford Project matches our intention to provide a day-to-evening offer for our community and visitors alike. The brand is perfectly aligned to Ballymore and the other businesses opening at The Brentford Project, supporting and nurturing independent and unique retail and dining brands. Everyman brings us one step further to completing our long-term community vision and forms a key element to the final phases of the riverside development.”
The news follows the recent signing of independent gift shop Mother Rugger at The Brentford Project, which opened a 1,116 sq ft space on Bradshaw Yard in December. The scheme will also welcome new dining operators in the coming months, including artisanal bakery GAIL’s and all-day concept Rottura.
Encompassing 11.8 acres of transformed land, The Brentford Project looks to reconnect the high street with the waterfront via a number of pedestrianised yards. The mixture of dining, entertainment, and leisure will support 876 new homes and will be complemented by new landscaping and public realm works.
Shackleton Property acted on behalf of Ballymore, whilst Curace Consulting represented Everyman.