F1 Arcade secures £30 million investment

14th June 2023 | Phoebe Dobke

F1 Arcade owners Kindred Concepts has secured a £30m investment to fuel the next phase of the concept’s expansion.

The expansion will predominantly take place in the US, where 30 new locations are being planned. However new openings will also be popping up in the UK, Australia, and the Middle East by the end of 2027.

The first F1 Arcade site opened in the UK at London’s St Paul’s in last November. The second UK site is due to open at Two Chamberlain Square at Paradise Birmingham later this year.

Liberty Media led the latest fundraising round and attracted investment firm Imbiba, as well as McLaren Racing chief executive Zak Brown and Formula 1 drivers Lando Norris and Logan Sargeant.

Adam Breeden, chief executive, and founder of Kindred Concepts, said: “We are excited to be working closely with Liberty Media and Formula 1 as equity partners as we drive towards global growth.

Not only do we have an exceptional business model and product, but we are excited about the power of the F1 Arcade brand, its appeal to international audiences as well as potential partners around the world.”


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