FaceGym to make city debut at Liverpool ONE

FaceGym is set to continue its franchise expansion with the opening of its first studio in Liverpool at Landsec’s Liverpool ONE shopping centre.

The ‘facial fitness’ brand will open a 500 sq ft studio on Peter’s Lane in December, marking the third location for franchise partner Vivo Studios alongside King Street and Selfridges Trafford in Manchester.

The opening forms part of FaceGym’s wider UK franchise rollout, which will see the brand look to roll out 28 new studios over three years.

The company has recently expanded its UK footprint with openings in London’s Canary Wharf and Broadgate, Leeds, and Cambridge.

Founded in 2014, FaceGym looks to offer ‘non-invasive facial workouts’, which combine massage techniques with skincare technology through a membership-led model.

Angelo Castello, chief executive of FaceGym, said: “Franchising is central to how we’re growing FaceGym in the UK, and Vivo Studios has shown exactly what a strong local partner can do in Manchester.

“Liverpool ONE is one of the UK’s leading retail destinations, and it’s the perfect home for our first Liverpool studio.”

Minesh Solanki, managing director at Vivo Studios, added: “Liverpool ONE was our first choice for the next step in our North West expansion.

“The footfall, the energy and the city’s love of beauty and wellness make it an ideal location, and we’re proud to be creating new jobs in the city.”

Clare Dutton, portfolio director at Landsec, said: “FaceGym’s decision to open its first Merseyside studio at Liverpool ONE reflects the destination’s appeal to premium brands looking to expand into new areas.

“Its distinctive approach to beauty and wellness has attracted a cult following and will bring a new experience to Peter’s Lane while complementing the existing retail offer.”