Fashion retailer to open second store at Sheffield’s Heart of the City

19th January 2024 | Jack Oliver

Fashion retailer The Cream Store is set to open at Sheffield’s Heart of the City scheme.

Taking a 3,000 sq ft unit on the ground floor of Burgess House, the store will stock clothing and accessories from a number of rotating brands including Carhartt WIP, Fred Perry, Edwin, Nudie Jeans Co and Gramicci.

The Sheffield store will become the retailer’s second in the UK, following the opening of its debut site in Nuneaton in 2005.

The Heart of the City scheme is led by Sheffield City Council alongside development partner Queensberry.

Councillor Ben Miskell, chair of the transport, regeneration and climate policy committee at Sheffield City Council, said: “We are thrilled to welcome The Cream Store to Heart of the City. It’s another significant addition to the scheme’s growing fashion offer and builds on the likes of Weekday, Monki, and the recently signed Fjällräven and Yards Store.

“This is going to be a huge year for Heart of the City and the wider city centre, with the Cambridge Street Collective food hall, Leah’s Yard and Bethel Chapel all set to open in the coming months.”

Alex Hyams, senior asset and leasing manager at Queensberry, added: “The Cream Store is a contemporary independent menswear retailer, which epitomises the best of modern-day retail, housing premium brands in a clean and smart environment. This letting complements the emerging retailer line-up very well and continues to elevate the quality of the shopping experience in Sheffield city centre.”


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