Fast-growing jewellery brand makes UK entry with seven new stores
Jewells, a Brett Blundy-backed jewellery brand under the Lovisa umbrella, has made its entry into the UK market with the opening of seven stores.
Each store spans approximately 1,000 sq ft and is located within high footfall shopping destinations alongside other major brands. The retailer also plans to open more stores in the summer and autumn.
Jewells’ first stores in the UK are located in:
- Westfield London in White City, London
- Bluewater in Greenhithe, Kent
- Lakeside in Thurrock, Essex
- Churchill Square in Brighton
- The Oracle in Reading
- Westquay in Southampton
- Eldon Square in Newcastle
The brand was advised by Newmark’s executive managing director David Purslow and surveyor Jake Blackwell.
David Purslow said: “Jewells’ entry into the UK market exemplifies a masterclass in strategic precision and speed of delivery. Coordinating seven simultaneous openings of this scale across such high-performing shopping centres with such a short 6 month lead-in period is incredibly rare and complex. It’s been a privilege to work alongside a brand as distinctive and forward-thinking as Jewells, that is reimagining what modern premium retail can look like. I’m incredibly excited to see how the brand launches and then continues to evolve.”
Peter Bohn, chief executive of Jewells, added: “From day one, we set out to do something bold – to meet customers where they already love to shop and make an immediate, lasting impression.
“These seven stores are just the beginning, setting the stage for an exciting journey ahead.”