Finisterre opens largest UK store at Covent Garden

Cornwall-based sustainable product retailer Finisterre has opened its largest UK store at London’s Covent Garden.

The 2,702 sq ft flagship store at 47-49 Neal Street becomes the retailer’s 11th store in the UK.

The opening follows Finisterre’s move from Covent Garden’s Seven Dials neighbourhood which sees the brand upsize its store by 80%.

The store will be stocked with a Finisterre’s garments for men and women, as well as the brand’s wetsuit, swimwear, and accessories ranges.

As well as a retail offer, the flagship store will be home to a repairs workshop and a chill out area which has been designed to transform into a 50-seater cinema.

Tom Kay, founder of Finisterre, said: “The timing feels good for us to be moving our London flagship store to Neal Street, in Seven Dials, Covent Garden. The open layout and increased size of the store will give our customers the ability to engage with the full product range in one place. It also means that we can run a wider events programme to better cater to our growing community in the capital, enabling more people to get involved in our ocean film screenings, talk nights, and live music. Because of this, it was important for us to remain in the Seven Dials neighbourhood where there’s a great sense of community and engagement.”