Flannels opens at Norwich’s Chantry Place

1st May 2024 | Jack Oliver

Flannels, the Frasers Group-owned multi-channel retailer, has opened the doors to a 20,000 sq ft store at Chantry Place in Norwich.

Real estate asset and investment manager Catella APAM negotiated the lease agreement on behalf of the landlord, Greater Manchester Pension Fund.

Lauren Barrie, group head of retail for luxury and premium at Frasers Group, said: “We’re really proud to open our next regional boutique in the heart of Norwich. As we continue to expand and develop our vision, the store brings to life the Flannels brand in a physical space – providing an engaging shopping destination, with the biggest brands in luxury fashion and contemporary streetwear all under one roof.”

Associate director of Catella APAM, Nathan Reidy, added: “Following on from the successful launch of Frasers at the end of last year, the opening of Flannels brings this much desired premium offer to the city of Norwich and further cements Chantry Place’s reputation as the location of choice for key retail brands within the city.”

Paul McCarthy, general manager at Chantry Place, said: “Flannels brings the best of luxury and designer brands to Norwich. This is a huge milestone for us and will put Norwich firmly on the map for designer fashion and beauty. We can’t wait for visitors to see the new store.”


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