Fourth UK debut restaurant in quick succession at Fitzrovia

6th December 2023 | Gabrielle Darne'

Shaftesbury Capital has announced the signing of July, a brand-new Alsace-inspired dining concept, in leading Central London neighbourhood, Fitzrovia. The restaurant will open at 10 Charlotte Street in Spring 2024.

The restaurant and wine bar has been created by food writer Solynka Dumas and co-founder Julian Oschmann. July evolved from their shared love of entertaining, and began with private supper clubs for friends while living in Berlin, shortly after the lifting of lockdown restrictions. As a neighbourhood restaurant, July will work with small growers and producers, offering seasonal, ingredient-led dining in the heart of Fitzrovia. Located adjacent to Sicilian eatery Norma, the 1,021 sq ft unit will host up to 44 covers, introducing a uniquely Franco-Germanic menu to the vibrant Central London neighbourhood.

Solynka Dumas and Julian Oschmann, Co-Owners of July, said: “July is a real passion-project for us, born out of a shared love for entertaining, and using hospitality to create connections and long-lasting memories. Though we came together in Berlin, the dining scene in London is where we want to be, and where July can really thrive. It’s amazing to be part of the Fitzrovia neighbourhood, surrounded by so many like-minded restaurateurs and a customer group that will definitely relate with what we are trying to build here.”

This news follows the opening of Boca a Boca in Fitzrovia. The Ukrainian-born Spanish concept has also launched its first-ever UK location at the leading Central London neighbourhood, and is now bringing its array of tapas, small plates, and familiar classics like paella to 18 Charlotte Street, a short distance from July. In under six months, Fitzrovia has introduced four dining debuts to the UK, including the recently launched 64 Goodge Street by Woodhead Restaurant Group, and Mealtime Malatang, a Sichuanese street food operator with over 50 restaurants across China.


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