Frasers Group takes over former John Lewis at Perterborough’s Queensgate

29th January 2024 | Jack Oliver

Frasers Group is set to open a number of stores at Queensgate in Peterborough, occupying the former John Lewis unit.

The group will open under the Frasers and Sports Direct brands in the former department store, taking a total of 92,500 sq ft of space.

The Frasers concept store will house a number of brands across men’s, women’s, and kidswear, as well as a homeware and beauty offering. Sports Direct will offer products from a range of sports and leisure brands, as well as a wider offer from Frasers Group brands including USC, Jack Wills, and GAME.

Ed Ginn, director of investment management at scheme owner Invesco Real Estate, said: “The signing of Frasers Group is a significant step in our drive to transform Queensgate into a leading retail and leisure destination. Positioned in the top 1% of UK shopping centres, we are committed to investing in brands that will not only enhance the centre, but share our ethos for excellence, innovation and providing an exemplary experience. The quality of offer that Frasers Group provides will help attract an even bigger catchment, repeat visits, and longer dwell time, as we continue to evolve Queensgate with the needs and desires of our visitors firmly in mind.”

A spokesperson for Frasers Group added: “We are pleased to confirm that we will be opening a new Frasers concept store in Peterborough’s Queensgate Shopping Centre, bringing customers the world’s most aspirational brands, as well as a dynamic beauty hall. A 30,000 sq. ft Sports Direct store will also open, featuring a USC, Jack Wills and GAME. We are big believers in physical retail and these openings mark an exciting time for the Group as we continue to expand our store portfolio across the UK and Europe.”

Following the completion of works, Frasers Group will take up residency at Queensgate in 2025.

The group recently revealed plans to create a new flagship store in Maidstone after signing a long-term lease renewal at Fremlin Walk.

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