Game on for TV’s The Cube at Canary Wharf

22nd February 2024 | Jack Oliver

A competitive socialising venue based on TV’s The Cube is set to open its second venue at Canary Wharf later this year.

Created by The Mellors Group in collaboration with Objective Media Group, THE CUBE at Canary Wharf will span 23,000 sq ft and neighbour Dishoom, Third Space, and Mallow.

The venue will feature 21 four by four metre cubes spread across four floors, with groups of four facing seven selected challenges based on the television show, which ran on ITV between 2009 and 2021.

The Mellors Group has ambitious plans to grow the brand, with the opening building upon the success of THE CUBE Manchester which opened in 2022.

THE CUBE will also have an in-venue food and drink offer, with Dutch burger bar THE BUTCHER and the UK’s first Toni Loco Pizzeria both available to visitors. There will also be six bars as well as live DJ sessions.

Edward Mellors, director, Mellors Group said “We’re excited to bring our high-quality, up-market competitive socialising concept, THE CUBE, to London. We’re building on the huge success of our Manchester venue, where thousands people have experienced the thrill of having nowhere to hide in THE CUBE. We’re especially happy to be opening in Canary Wharf which has become such a great place to spend time and to have fun, and which is now fantastically well connected with fast public transport connections to all parts of London and further afield.

We believe competitive socialising to be much more than a trend; it’s the future of socialising full stop. That’s why we’ve been prepared to invest so significantly in creating a venue that will stand apart from competitors and where customers will enjoy a real wow factor.”

Stuart Fyfe, managing director of retail, leisure and hospitality, Canary Wharf Group, added “I’m really excited that THE CUBE is launching at Canary Wharf this year. This innovative competitive socialising experience will be a fantastic addition to the incredible range of dining, retail and entertainment already on offer here. Given the phenomenal success we’ve seen in Manchester, I’m positive THE CUBE will be a hit – it’s such a unique and thrilling concept. With state-of-the-art game technology spread over two floors, coupled with great food and drink options, it will complement everything else we have here perfectly.


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