Gateshead’s Metrocentre to welcome experiential Peppa Pig experience

Experiential events specialist Immersive Everywhere is set to open a 19,000 sq ft Peppa Pig-themed concept at Gateshead’s Metrocentre.

Opening later this year, ‘PEPPA PIG: Surprise Party’ will be designed for children aged one to six years, and feature themed birthday party rooms, a retail offering, food and drink options, and a gift shop.

The multimillion pound project marks a significant milestone for Immersive Everywhere, which enters its first-ever partnership with a shopping centre. The opening will look to build on the success of the group’s previous experiences, including the recently launched ‘The Traitors: Live Experience’ – which opens in July – as well as ‘Peaky Blinders: The Rise’, ‘Doctor Who: Time Fracture’, and ‘The Great Gatsby’.

Ben Cox, director at Sovereign Centros from CBRE, asset manager of Metrocentre, said: “Immersive Everywhere is a leader in creating world-class, one-of-a-kind leisure experiences that truly connect with audiences. We’re thrilled that they’ve chosen Metrocentre as the home for the UK’s first ‘PEPPA PIG: Surprise Party’ – a testament to the strength of our family-focused catchment. This exciting addition pushes the boundaries of retail and leisure, reinforcing our commitment to investing in dynamic experiences that bring joy to our visitors and the local community.”

Elliot Hargreaves, chief executive officer at Immersive Everywhere, added: “We are truly excited to bring the world of Peppa Pig to life in a whole new way at Metrocentre, Gateshead.

“PEPPA PIG: Surprise Party” is a huge milestone for us and reflects our commitment to creating exceptional, memorable experiences for families. This will be the first-ever immersive live experience for children of this age that allows them to actually step into an episode of Peppa Pig.”