Gilly Hicks comes to Liverpool ONE through Hollister relocation

Grosvenor has announced the relocation of fashion retailer Hollister at Liverpool ONE, alongside its sub-brand, Gilly Hicks.

The new combined space on South John Street will bring the two Abercrombie & Fitch-owned brands together for the first time in the city, and will be one of the first of its kind in Europe.

This follows a busy 2022 for the Liverpool scheme, with 36 brands having signed, renewed, or opened in the year for a total of 350,000 sq ft of space. This includes Gravity, M&S, Tessuti, Charlotte Tilbury, Cricket, Under Armour, Bershka, Bread Street Kitchen, and COSMO.

Grosvenor said that new and existing occupiers had invested £18m in their stores and restaurants at the destination in 2022, while Liverpool ONE welcomed over 22m visitors.

The signing also follows the recent news that German fashion brand BOSS will be relocating and upsizing its store at the scheme to Paradise Street.

Rob Deacon, senior asset manager at Grosvenor, said: “This deal is a testament to the momentum we are continuing to build at the destination and is particularly exciting given the new space will be one of the first model stores in Europe.”

Chris Jukes, director of Liverpool ONE, added: “Liverpool ONE is a destination that never stands still, rather it constantly evolves, and, with both Eurovision and our 15-year anniversary gracing us this year, 2023 is sure to be another exciting year at Liverpool ONE.”

Metis and CBRE acted for Liverpool ONE. Abercrombie & Fitch Co. dealt directly.