Golf retailer partners with GO Outdoors for store expansion

9th August 2024 | Jack Oliver

Golfing retailer American Golf has entered into a partnership with GO Outdoors, the outdoors retailer, as part of its expansion strategy.

American Golf will open a 3,000 sq ft concession at GO Outdoors Gloucester later this month, and is set to open another concession later this year.

Along with an range of American Golf’s brands, including TaylorMade, Callaway, PING, Cobra, Benross, Garmin, Adidas, Stromberg and UnderArmour, the concession will also have a dedicated American Golf team on hand.

Elaine Wrigley, retail, operations and people director at American Golf, said: “It is with much excitement to bring American Golf’s extensive product offering and expertise to the city of Gloucester through our new partnership with GO Outdoors.

“The store represents a significant step in our broader strategy to enhance our presence and accessibility across the UK. The sheer popularity of the GO Outdoors brand and their footprint across the country, offers an amazing opportunity to introduce the game of golf to a wider audience.

“We are committed to providing exceptional service and products to our customers, and this partnership is testament to that commitment, as well as a fantastic chance to meet the growing demand from the Hereford and Gloucester areas.”

Lee Bagnall, CEO at GO Outdoors, added: “We’re thrilled to expand our offering to customers to now include high quality golf clubs, clothing, footwear and equipment. American Golf is the go-to brand for golfers of all abilities across the nation, and to have them onboard and continue to grow across more of our stores is a partnership we’re really excited about.”

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