Gramicci makes global store debut at Covent Garden

Gramicci has made its bricks-and-mortar debut at Covent Garden’s Seven Dials neighbourhood.

Launching in a 1,400 sq ft store at 3 Earlham Street, the outdoor and lifestyle clothing brand will offer a range of functional men’s, women’s, and children’s clothing.

The two-storey store was designed by Outsiders Design Studio and built on a retail merchandising system from interior designers WDC-Creative.

Gramicci’s London store pays homage to the brand’s climbing heritage, with design accents and fixtures manufactured by UK climbing wall manufacturer Kong Climbing. The store’s interior also features a number of bespoke installation pieces designed by João and Carolina Parrinha.

Stocking the brand’s range of outdoor apparel, the store offers Gramicci’s signature G-Shorts and G-Pants, as well as collaboration items and exclusive store drops.

Gramicci hopes the space will function as a location to host events which align with the brand’s philosophy.

Steve Gildea, brand manager at Gramicci UK, said its first retail space had been a “long-time coming”.

It joins a number of other fashion retailers at Covent Garden, including Danish luxury label GANNI, American workwear brand Carhartt, and outdoor equipment and clothing brand Arc’teryx.