Gramicci to make global bricks and mortar debut at Seven Dials

Gramicci is set to open its first global bricks and mortar store at Seven Dials in Covent Garden, London.

Opening in May, the 1,400 sq ft store at 3 Earlham street will stock the lifestyle brand’s range of outdoor fashion.

The Californian brand’s product range is designed with its climbing heritage in mind, and looks to create minimalist, hard-wearing and functional outerwear across its men’s, women’s, and children’s collections.

Gramicci UK’s brand manager, Steve Gildea, described the deal as a “landmark occasion”.

“We pride ourselves on our commitment to innovation and pushing new ideas, and thus selecting a forward-thinking destination like Covent Garden was an easy decision to make”, he added.

Gramicci follows iconic hat brand Stetson to Covent Garden after it recently opened its first UK flagship store at Seven Dials’ Neal Street.