Harlequin Watford hails record footfall in first year following brand refresh
Harlequin Watford recorded its highest-ever footfall in 2025, the first year during which the scheme completed a brand refresh that saw the return of its former name.
The shopping centre delivered a year-on-year increase in footfall 12 months, setting a new all-time high for the centre with a total figure of 17.2 million visitors for the year.
Harlequin Watford also recorded growth ahead of the wider market. In December, the scheme saw a year-on-year increase in footfall of 1.6%, compared to a nationwide decline of 5.1% recorded by the British Retail Consortium.
This growth was supported by investment from a range of new brands in 2025, including an upsize of JD Sports and openings from White Stuff, Millie Moo, and The Massage Company.
Harlequin Watford has also announced more new brands will be opening in 2026, including Space NK and Chop Wok Express.
The scheme was rebranded from Atria Watford last summer by its owner SGS Group.
Simon Plumb, centre director at Harlequin Watford, said: “2025 was a defining year for Harlequin Watford – it’s a thrill to be announcing the highest footfall in our history. This achievement not only demonstrates the quality of our brand mix but also our deep connection with the local community. Retail brands continue to invest and grow with us, while our events and placemaking initiatives are clearly resonating with guests. With more standout brand names joining us, we are proving yet again that Harlequin Watford is a desirable destination for brands and guests.”