Homeware retailer makes physical debut at Bluewater
Online homeware retailer Inside Story has opened its first-ever physical store at Bluewater in Kent.
The 1,827 sq ft store – which opened earlier this month – is located on the Lower Guildhall, adjacent to HUGO.
Inside Story at Bluewater offers a range of products including cushions, scented candles, linens, and decorative accessories. Also available at the store is Christmas gifting products such as candles, cushions, and diffusers.
James Waugh, centre director at Bluewater, said: “We’re delighted to have welcomed Inside Story’s first physical store to our retail lineup here at Bluewater.
“This is a fantastic addition to our retail mix, offering something that cannot be found at any other shopping destinations, and further strengthens our position as a leading shopping destination.
“Alongside the recent openings of Kent-first brands such as Bershka, Pull&Bear, and Sephora, this demonstrates our commitment to offering guests a diverse and exciting range of fashion, beauty and homeware brands.”