House of CB to open 45,000 sq ft flagship Oxford Street store

Womenswear retailer House of CB is set to open a permanent flagship store on London’s Oxford Street, with the brand taking 45,000 sq ft of space.

House of CB, which currently has standalone stores in Los Angeles and Atlanta, opened a 10,000 sq ft pop-up store at 225 Oxford Street last year, but has now taken an additional 35,000 sq ft at the same site.

The brand – which was founded in 2010 by then 17-year-old Conna Walker – was previously only trading from the ground and first floors of the Oxford Street store, but will now also operate from the second and third floors.

Paul Souber, head of Central London retail at Colliers, which advised the landlord, said: “This commitment from House of CB is testament to the global status that Oxford Street provides as a prime retail destination offering the highest levels of brand exposure and unmatched footfall. Oxford Circus receives 190 million annual visitors, with House of CB taking centre stage opposite the hotly antcipated IKEA flagship opening later this year.

“House of CB has made a significant shift in recent years from being a pureplay and hugely successful online retailer, to opening physical stores in international locations. This latest permanent flagship space on Oxford Street exemplifies the value that many brands place on bricks and mortar stores. The decision from House of CB to create a bigger, higher quality store is a move we’re seeing from a number of retailers as they look to create standout destinations in the world’s best retail locations.”

The deal is another example of the a renewed confidence in Oxford Street, with the street welcoming a number of new retail lettings in the past year, including Uniqlo, Pandora, Footasylum, Steve Madden, HMV and IKEA.