Hush appoints former Feelunique boss as CEO

Womenswear brand Hush has announced the appointment of Sarah Miles as CEO.

Miles, who oversaw Feelunique during its £132m takeover by Sephora in 2021, will take on the new role in January 2023.

She will replace Kate Bartman, who will step back into her previous role of chief trading officer after two years at CEO.

Miles previously worked at Amazon and spent three years as the European director of Amazon’s fashion business. She has also worked for drinks company Diageo where her roles included managing director of Diageo Wines Europe and managing director of Reserve Brands, responsible for brands such as Guinness, Tanqueray, and Smirnoff.

Susanne Given, chair of Hush, said: “Sarah has an outstanding track record across some of the world’s leading consumer businesses and I have no doubt Hush will continue to thrive under her leadership.

“Sarah brings not only vast experience of driving strategic growth across several great retailers, but also a broad international perspective and a deep passion for sustainability and purpose-led brands.”