Luxury childrenswear boutique Il Porticciolo has opened its first bricks-and-mortar store at 253 King’s Road in Chelsea, part of the Sloane Stanley Estate.
The two-store, 1,077 sq ft boutique will offer a range of childrenswear including cashmere, merino wool jumpers, and smocked dresses for ages 0 to 12 years.
The store joins a number of brands on the estate including nail care specialist Townhouse, home décor company Designer’s Guild, bespoke furniture brand Timothy Oulton, wine merchant Jerobaoms, and boutique lifestyle brand Birdie Fortescue.
Carola Ploederl Cafiero, founder of Il Porticciolo, said: “The King’s Road is one of the most established and recognised locations in London and we are proud to call it our home. We’ve managed to form a strong online presence, and this flagship store will deliver a home for our customers and allow us to build our brand awareness further and be more accessible to the local community.”
Hannah Grievson, property director at Sloane Stanley, added: “Our long-term strategy for the Estate is to provide boutique-focused options and diversify our fashion and retail offer to cater for our community. Il Porticciolo is a unique addition to the King’s Road; it delivers a compelling proposition, it complements our existing tenants, and highlights the significance of the Estate in providing opportunities for flagship locations, and we’re pleased to have them as part of our growing retail portfolio.”
The news follows the recent opening of Ultimate Performance’s 5,095 sq ft flagship gym at 293 Fulham Road, also part of the Sloane Stanley Estate.
Savills represented Il Porticciolo, whilst Miles Commercial and Savills represented the Sloane Stanley Estate.