Indoor activity park operator appoints agents to support UK rollout

Indoor multi-activity park operator SuperPark United has appointed Savills to support its expansion across the UK.

The brand – which was founded in Finland over a decade ago – is looking secure between 30 and 40 sites over the next five years, including a flagship in London.

The operator is looking for unit ranging in size between 20,000 sq ft and 35,000 sq ft, located within shopping centres, retail parks, and high streets.

SuperPark United operates in 23 locations worldwide, offering a range of nearly 100 activities, of which 30 to 40 are chosen per location. These include digital football, basketball, and baseball games, as well as climbing structures, obstacle walls, zip wires, slides, pedal cars, trampolines, and gymnastic floors.

Jessica Hill, surveyor in UK restaurants and leisure at Savills, said: “We’re focused on securing locations that align with SuperPark’s vision for the future. The pandemic has had a huge impact on consumer behaviour, driving demand for more engaging and active experiences. The range of activities and flexibility on offer by SuperPark, provide a complimentary use to other leisure anchors. By focusing on nation-wide locations in retail and leisure destinations, we are confident that SuperPark will quickly become a standout destination”

The competitive socialising industry has seen a 40% increase in supply since 2018, when it was in its relevant infancy. Savills estimates that the next five years are likely to see a further 30% increase in competitive socialising units, bringing the total number of venues to over 800.