Israeli donut concept to make UK debut

11th January 2023 | Jack Oliver

Israeli café and bakery chain Roladin is set to make its UK debut later this month with the launch of its ‘Donutelier’ concept.

The brand, which operates around 95 sites in Israel, will open the bakery concept in the former Patisserie Valerie site on the corner of Charing Cross Road and Great Newport Street in London.

As well as donuts, customers will be able to order coffees and pastries to have in-store or takeaway.

The concept was founded in 1989 by brothers Kobi and Avi Hakak and also operates a Dutch store, having launched at the Westfield Mall of the Netherlands in December 2021.

The wider bakery market continues to grow in the UK, and Roladin will face competition from the likes of Gail’s, Krispy Kreme, London-based donut chain Crosstown, and Pret A Manger, which itself recently reached a deal to launch in Israel.

The Urban Concepts founder Arik Waiss is overseeing the launch of the business in the UK. Raven Rose acted on the deal.


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