JD Sports extends ties with Nike through loyalty programme

Britain’s biggest sportswear retailer JD Sports Fashion has extended its links with Nike Inc through a deal that giving customers access to more of the U.S. brand’s footwear and apparel.

On Friday the company said that it will be Nike’s first European retail partner for its Connected Partnership loyalty programme. JD customers in the UK would then be able to unlock reward bonuses, limited collections, and be able to participate in exclusive events.

Commenting on the partnership, JD Sports chief executive Regis Schultz said. “JD and Nike have a long and successful history of working together as strategic partners to bring customers an exceptional product offering and seamless omnichannel experience.”

“This mutually beneficial partnership enhances our strong customer connections through best-in-class retail experiences and early access both in store and online to a select range of additional Nike products.

“This partnership – the first to launch in Europe – amplifies the combined strength of the Nike and JD brands with our shared consumers, by leaning into their behaviour and journeys and creating new, richer and more engaging experiences.

“It provides further opportunity to inspire the emerging generation of aspirational consumers, who can continue to feel confident that they are being offered the very best of Nike products when shopping at JD.”