JD Sports upsizes at Manchester’s Trafford Centre to open largest store globally
JD Sports is has tripled the size of its store at Manchester’s Trafford Centre, and will reopen what becomes the brand’s largest store globally.
The sportswear retailer will open the doors to its flagship 41,000 sq ft store, which features a 92-metre frontage, this Saturday (June 7).
The store will feature takeovers from brands such as Nike, Adidas, PUMA, On Running, as well as JD Sports exclusives.
Marcus Briggs, managing director at Pradera Lateral, asset manager of Trafford Centre, said: “The anticipation and excitement has been building for this opening of JD’s Trafford Centre flagship store. The respective property, marketing and design teams have worked extremely hard to deliver a store of global significance for our Trafford Centre visitors and we are all delighted with the outcome. We really value our longstanding partnership with JD.”
Régis Schultz, chief executive officer of JD Sports Fashion, added: “The opening of our largest store in the world at Trafford Centre is a proud and landmark moment for JD. We see the world through the mindset of our customer, know what they want and set the trends for them. This opening showcases JD’s relentless drive to bring our global customers exceptional retail experiences and differentiated product, backed by our strong brand partnerships. At the same time, it’s a celebration of our roots – Manchester has been close to the heart of JD’s journey since we opened our first store in Bury in 1981. As we continue to expand our footprint across the world, the Trafford Centre store represents the future of JD: bold, forward-thinking, and deeply connected to the communities we serve.”