Jeweller more than doubles its presence at Victoria Leeds

British jewellery brand Boodles has recommitted to Victoria Leeds after investing into the launch of a new entertainment room and increasing its trading space.

The brand – which joined the Leeds scheme in 2022 – has more than doubled the size of its Victoria Quarter store, from 1,200 sq ft to 2,700 sq ft.

The entertainment space, dubbed The Rose Garden Suite – is located on the second floor and will offer a setting to host personal experiences such as private dinners or champagne and canapé evenings.

This investment and refurbishment of previously unused space reflects Boodles’ continued success at the destination, as scheme owner Redical looks to deliver a world-class retail environment.

Jody Wainwright, managing director and a member of the Boodles family, said: “At Boodles, we have always strived to create a deeply personal connection with our customers, and this expansion at Victoria Leeds allows us to take that to the next level. The Rose Garden Suite is a perfect extension of our vision, offering a luxurious setting for our clients to enjoy unforgettable moments.”

Rachel Bradburn, leasing director at Victoria Leeds, added: “Boodles’ decision to refurbish and expand its flagship store underscores the strength of Victoria Leeds as a prime destination for luxury brands. We are thrilled to see brands of such high calibre reinvesting in the destination, and we remain committed to providing an exceptional, curated retail mix alongside outstanding customer experiences.”

This news follows the recent announcement that luxury women’s fashion brand, Hobbs, is also significantly upsizing at Victoria Leeds, relocating in November from Victoria Quarter to a 30% larger unit at Victoria Gate.