Kiehl’s marks 175th anniversary with Carnaby Street opening
Kiehl’s has marked its 175th anniversary with the opening of a flagship space at 43 Carnaby Street in Soho, London.
The beauty and wellness brand – which was founded in 1851 in New York – will open a 1,300 sq ft space, spanning three floors. The boutique offers a variety of cosmetic products including face creams and UV serums.
The opening marks the second standalone boutique for Kiehl’s in the West End, joining 55 Monmouth Street, which was a recent upsize for the brand. Both openings were secured by landlord Shaftesbury Capital.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Bringing Kiehl’s to the heart of Carnaby Street strengthens a great partnership. Having worked closely with the brand on an upsize in Seven Dials, this new store ensures more visitors to the West End can explore and experience a quality offer, building brand loyalty and pointing to the power of having prime space as both a direct retail environment and showroom for the online customer. That Kiehl’s wanted to launch this European flagship on Carnaby Street, in its 175th year, also highlights just how highly-regarded the destination is, and how important it is for unmatched brand exposure and opportunity.”
Niki Lo, general manager for Kiehl’s UK, added: “Carnaby Street is a legendary retail destination, and it is rapidly evolving into a key epicentre for beauty in London. Our continued investment in standout free-standing stores demonstrates our dedication to creating exceptional physical retail environments that drive high footfall and deep brand connection. This flagship allows us to reinforce our market share in the UK, partner more closely with our retail and real estate stakeholders, and deliver an elevated, best-in-class brand presence in one of Europe’s most vibrant commercial districts.”
This news comes amid significant growth in the beauty and wellness offer throughout Carnaby Street, recently supported by the arrival of Sephora’s debut boutique flagship.