Kim Kardashian’s shapewear brand to make UK debut on Regent Street

SKIMS, the underwear, loungewear, and shapewear brand founded by Kim Kardashian and entrepreneur Jens Grende, is set to make its UK debut on London’s Regent Street.

The brand has signed a 10-year lease with The Crown Estate for a 12,000 sq ft unit at 245-247 Regent Street, with the store due to open in summer 2026.

SKIMS will join a number of other global fashion retailers and luxury brands on Regent Street, adding to the destination’s mix of retail, entertainment, dining, and lifestyle brands. The Crown Estate said the signing also reflects its long-term ambitions to carefully curate diverse retail and leisure offerings in the West End.

Laura Thursfield, retail leasing director at The Crown Estate, said: “Welcoming SKIMS in its first foray into the UK bricks-and-mortar market is an exciting moment for The Crown Estate. Emphasising Regent Street’s position as London’s premier lifestyle destination, the arrival of SKIMS highlights the area’s sustained attractiveness for global brands.

“This opening will enhance the diversity of The Crown Estate’s wider retail and leisure offering, boosting both footfall and commercial activity in the West End by driving different audiences towards the world-class destination that is Regent Street.”

Robert Norton, chief commercial officer of SKIMS, added: “Opening our first UK store on London’s iconic Regent Street is a landmark moment for SKIMS. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience.

“This milestone reflects our strategic focus on expanding into key global markets, bringing SKIMS’ unique brand vision directly to customers worldwide.”

Cushman & Wakefield and KLM Real Estate acted for The Crown Estate, whilst Row Advisory acted for SKIMS.