Kim Kardashian’s Skims to open second UK store at Westfield London

Skims, the shapewear brand founded by Kim Kardashian and entrepreneur Jens Grende, is set to open its second store in the UK at Westfield London.

The new store will offer a range of underwear, shapewear, and loungewear.

This signing comes after Skims opened its first standalone store in the UK on London’s Regent Street. The brand had signed a 10-year lease for a 12,000 sq ft unit.

Constantin Wiesmann, director of leasing for Northern Europe at scheme owner Unibail-Rodamco-Westfield, said: “Skims is one of the most influential lifestyle brands in the world today, and its arrival at Westfield London is a strong endorsement of the destination’s appeal to world-leading brands.

“As consumer expectations continue to evolve, we’re focused on bringing the most exciting global names to our centres and delivering a retail experience that continues to lead the market.”

Russell Banham, head of Commerz Real UK, added: “We are delighted to welcome Skims to Westfield London which will further enhance the unrivalled mix of premium brands already trading in the centre.”

“The arrival of Skims marks another milestone in Westfield London’s continued evolution as one of the UK’s leading retail, leisure and entertainment destinations, bringing together some of the world’s most sought-after brands to enhance the experience of the millions of visitors it welcomes each year.”