Ladurée expands flagship space at Covent Garden
Luxury French patisserie brand Ladurée has opened a new space for tea and haute cuisine above its flagship store in Covent Garden.
Located on the corner of the historic Market Building, the expanded tearoom overlooks the West Piazza and increases the brand’s footprint in the iconic setting.
Ladurée becomes the latest brand to expand at Covent Garden, as landlord Shaftesbury Capital commits to invest in its portfolio of operators and retailers.
The design of the space looks to nod to Ladurée’s dual heritage, drawing inspiration from the Versailles Hall of Mirrors as well as features of English manor houses.
The space provides room for 36 additional guests and will provide a new take on the brand’s afternoon tea offer. Headed up by chef Julian Alvarez, the new tea offering features a mixture of French and English cuisine, offering the likes of finger sandwiches, scones, and mini patisseries. The evening food offer includes Vol-au-Vent, scallops with artichoke, and beef Wellington.
Mélanie Carron, group CEO of Maison Ladurée, said: “Our talented design team has truly excelled themselves with the opening of the new Tea Room in Covent Garden’s iconic Market Building. Through this transformative journey, we have remained dedicated to preserving the intrinsic details and craftsmanship of the original building, accentuated with beautiful textiles and French details that define our brand of heritage and “art de vivre”. The menu marks another exciting step for Ladurée, moving forward into the foray of London’s dynamic food scene, and we hope to join the ranks of celebrated French eateries that London is welcoming with such open arms.”
The news follows the recent announcement that EL&N Deli & Bakery, a new concept from café and lifestyle brand EL&N, will also be launching in Covent Garden’s historic Market Building in July.