Lane7 opens largest venue yet at Bullring & Grand Central

Boutique bowling concept Lane7 has opened its largest venue yet at Hammerson’s Bullring & Grand Central in Birmingham.

The 28,000 sq ft space can accommodate up to 1,000 visitors and features the brand’s widest offering including bowling, darts, floor shuffle, curling, ping pong, pool, and karaoke.

The venue is also home to a rooftop terrace bar with a view across the city centre.

Hammerson said that Lane7’s arrival reflects its strategic focus on placemaking through the introduction of new social and entertainment brands alongside events and market firsts.

Located on Link Street, which connects Bullring to Grand Central, Lane7 joins other leisure operators at the scheme including the recently opened Sandbox VR, with Treetop Adventure Golf and TOCA Social set to open next year.

Other brands set to open at the scheme in the run-up to Christmas include Nike, M&S, Bershka, Pull&Bear and Watches of Switzerland.

Toby Tait, director of asset management, Hammerson, said: “The opening of Lane7 is another important step forward in Hammerson’s evolution of Bullring & Grand Central bringing to life our ‘destination’ with innovative entertainment, leisure and social experiences that engage and excite new audiences and drives footfall. This new bowling concept further strengthens our offer and complements the existing food and social hub in Grand Central.”

Tim Wilks, director at Lane7 Group, added: “As part of our ambitious national expansion programme, we are targeting the UK’s best cities, and Birmingham certainly fits this brief. The launch of our largest location and biggest investment to date is a pivotal moment for the Lane7 brand.”