Lane7 opens second venue in Sheffield at Meadowhall
Competitive socialising operator Lane7 has opened its second location in Sheffield at British Land’s Meadowhall shopping centre.
The new venue features boutique bowling lanes as well as food and cocktails. It joins Lane7’s existing site in Sheffield on Matilda Street, and enables the operator to reach a wider audience across the wider South Yorkshire region.
Lane7 joins Meadowhall’s growing leisure offer, which includes recent reinvestment from Vue and the upcoming opening of Play Padel.
Gavin Hughes, managing director of Lane7 Group, said: “We have wanted to be in Meadowhall for years as it is one of the country’s leading shopping and leisure destinations, with exceptional footfall and a genuinely regional catchment.
“This location significantly increases our presence in Sheffield. Our existing city-centre business has performed strongly, and Meadowhall gives us the opportunity to serve a different occasion and a much wider audience.
“The move is another example of the consolidation taking place across competitive socialising. The market has developed quickly, but scale, operational capability and continued investment are becoming increasingly important. Lane7 is well positioned to take advantage of further opportunities as the sector matures.”
Richard Crowther, retail leasing director at British Land, added: “Meadowhall is the dominant destination in the region, and in terms of its ability to attract and retain catchment spend, it’s actually the most dominant super regional centre across the entire UK. Having a quality leisure offer to maintain that position matters; we know people will travel further and spend more time here if we deliver that. Bringing in Lane7 was a strategic leasing move to serve an already broad catchment that has the potential to grow further, and its position on The Avenue will only be a positive thing for the high-calibre of retailers we have here.”