Lark London to open first location outside the Capital

26th January 2023 | Jack Oliver

Independent lifestyle boutique Lark London is set to launch its first location outside of the Capital as it prepares to open at Woking’s Victoria Place.

The retailer has taken a 1,558 sq ft space at 7 Commercial Way and will offer a number of lifestyle and homeware products from a variety of brands.

Family-run Lark London is led by Dominic and Priya Aurora-Crowe and aims to take a family-oriented and personal approach, with a focus on ethical and accessible consumption.

This news comes off the back of a successful 2022 for Victoria Place, which saw the arrival of performing arts institution Italia Conti, as well as The Gym Group and Itsu. Victoria Place officially opened its doors in March, welcoming M&S and Moss Bros to Henry Plaza.

Dominic and Priya Aurora-Crowe, owners of Lark London, said: “Following the success of our London locations, we wanted our next store’s home to be in the heart of a town centre full of buzz and with a strong sense of community, which is exactly what we’ve found in Victoria Place.”

Councillor Ann-Marie Barker, leader of Woking Borough Council, added: “[Lark London’s] family-oriented and personable format of lifestyle boutique and consistent support of local businesses is one that aligns well with Victoria Place’s own ethos. We feel sure that it will sit comfortably amongst the other community-focused operators at Victoria Place, such as GAIL’s, The Gym Group and Woking Superbowl.”


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