Lids appoints new brand head

15th June 2023 | Michael Pearn

Ariel Sandler has been appointed head of brand and collaborations by sportswear company, Lids.

He will be responsible for brand development and branding across partnerships.

Before Lids Sandler worked as director of brand marketing at Perry Ellis. He also had stints working in branding and marketing for the NBA< New Era and StockX. 

Sandler said he was thrilled to join Lids.

“Coming from a sports and fashion background, being at Lids is an opportunity to get creative and build the brand further,” he said, adding: “I’m excited to work with new collaborator partners on exclusive product drops and find emerging artists and brands that will help take Lids to the next level.”

Lids was acquired by Maryland-based private equity holding company Ames Watson in 2019.

Bob Durda, president of Lids, said: “Ariel brings a wealth of experience and deep passion for the sports fashion industry. Lids is a global, expanding brand and Ariel brings a fantastic combination of experiences that will continue to drive Lids forward.”


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