Lifestyle brand opens first store outside of London at Victoria Leeds
Luxury lifestyle brand BYREDO has opened its first UK store outside of London at Redical’s Victoria Leeds shopping centre.
The northern flagship spans 2,154 sq ft across two distinct areas. The main space showcases BYREDO’s core categories, including fragrance, body care, and candles within a brutalist environment.
The second, more intimate area is home to the BYREDO’s make-up collection, alongside pieces from the brand’s ‘Byproduct’ collection, which includes products such as woven blankets and leather goods.
The opening follows the brand’s success as a concession within Harvey Nichols at Victoria Leeds, with BYREDO looking to complement the scheme’s established self-care line-up, joining luxury skincare brand Aesop in Victoria Quarter.
Rachel Bradburn, head of leasing at Redical, said: “Health and beauty as a category performs exceptionally well at Victoria Leeds. Our premium mix of brands has fostered an elevated retail experience, in which BYREDO fits in seamlessly. The brand’s first standalone store outside of the capital adds yet another point of difference to the destination, further establishing Victoria Quarter as the go-to premier location for luxury names in beauty, fashion, and more.”
BYREDO is the latest brand to make its northern debut at Victoria Leeds, joining Nobody’s Child and TUMI’s first stores in the north, which both opened their doors last month.
Lunson Mitchenall and Central Retail acted for Victoria Leeds.