Lifestyle brand picks Victoria Leeds for first location outside of London

Luxury lifestyle brand BYREDO is set to open its first space outside of London at Redical’s Victoria Leeds.

Following a successful concession within the Harvey Nicholls store at Victoria Leeds, the brand has now signed for a 2,154 sq ft space within Victoria Quarter.

The store will stock a range of fragrances, makeup, home products, leather goods, and accessories.

BYREDO will look to complement the destination’s existing self-care line-up, joining luxury skincare brand Aesop, which recently made its North of England debut.

Rachel Bradburn, leasing director at Victoria Leeds, said: “The luxury nature of BYREDO means they will be a perfect fit with our leading tenant mix. Yet another strategic brand decision to launch its first standalone store outside of London, BYREDO’s flagship further cements Victoria Quarter as the go-to premier destination for luxury brands. We cannot wait to see what their new expanded space brings to the destination’s premium line-up.”

This news follows the recent signing of womenswear retailer Nobody’s Child at Victoria Leeds, with the brand set to open its second store outside of London.

Lunson Mitchenall and Central Retail acted for Victoria Leeds.