Liverpool ONE sees Eurovision boost to the tune of £19.9m

18th May 2023 | Jack Oliver

Liverpool ONE benefitted from an estimated £19.9m boost during the Eurovision Song Contest, scheme owner Grosvenor has revealed.

During the week of May 7-13, which included the Eurovision final and the two semis, footfall increased at the Liverpool scheme by 31.5% compared to the previous year, beating expectations of 25%.

This compares to an increase in footfall of 5.7% for the UK on average.

Footfall for the entire Eurovision period (May 15-14) increased by 17.3% against 2022, with Liverpool ONE welcoming a total of 680,000 customers.

During the week of the final, total sales at the scheme increased by 23% against the same time last year, with restaurants benefitting in particular from a 78% increase over the whole Eurovision period and an 87% increase on the Saturday of the final.

These results, calculated by consumer and location intelligence specialist CACI, are the centre’s best so far in 2023, and have broken post-COVID records outside of the holiday season.

Donna Howitt, place strategy director at Liverpool ONE, said: “We describe Liverpool ONE as the heart of the UK’s most sociable city, and there is no better endorsement of that than the impact of Eurovision.  The whole city rose to the occasion, creating a welcome like no other, and Liverpool ONE was proud to have played its part.”

In support of the event, which Liverpool hosted on behalf of Ukraine, the scheme hosted the official Eurovision pop-up store as well as a number of music, art, and community-led events.


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