Liverpool ONE set to host Eurovision pop-up

Liverpool ONE is set to welcome the official Eurovision Song Contest pop-up store, as the city prepares to host the competition on behalf of 2022’s winners Ukraine.

Taking a 1,400 sq ft unit on Manesty’s Lane, the one-of-a-kind store will open from May 1 to May 14.

The pop-up store will feature a range of merchandise, including clothing, mugs, and replicas of the Eurovision Song Contest trophy.

The competition’s final is taking place at Liverpool’s M&S Bank Arena on May 13 with the semi-finals on May 9 and 11. Liverpool City Region Combined Authority is anticipating a boost of £25m to the local economy with a further 5% increase in tourism revenue annually, totalling an additional £250m of spend by 2026.

Grosvenor says it is expecting an increase in footfall of 25% at Liverpool ONE during the song contest. The scheme has launched a programme of music, arts, and community-led events set to take place in the run up to the competition. Chavasse Park, which sits at the centre of Liverpool ONE, will host a week of music, theatre, and dance performances.

Donna Howitt, place strategy director at Liverpool ONE, said: “We strive to place community and culture at the heart of everything we do, so it was vital that our Eurovision schedule had these things in abundance. We are also working on the legacy post-Eurovision and how such a major event can influence the transformation of spaces and wellbeing opportunities across Liverpool ONE.”

The arrival of the Eurovision store follows other pop-ups recently taking spaces at Liverpool ONE, including the activation of footwear retailer ARNE and the double residence of local business MerseyMade.