Liverpool ONE to welcome local apparel brand for debut pop-up

9th July 2024 | Jack Oliver

Liverpool-born technical outdoor and streetwear brand Montirex is set to open its first ever pop-up store at Grosvenor’s Liverpool ONE shopping centre.

The signing follows successful permanent concessions for the brand within the destination’s JD Sports and Footasylum stores.

Opening this autumn on South John Street, Montirex’s 3,000 sq ft store will look to bridge the gap between sportswear and streetwear, offering collections for both men and women. It will also stock exclusive apparel that cannot be found in any of the brand’s concessions globally.

Rob Deacon, director of asset management at Grosvenor, said: “Born in Liverpool and now a globally recognised brand, Montirex’s store is a fantastic addition to Liverpool ONE. The store design concept, merchandising range, and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”

Montirex was founded in Liverpool by best friends Daniel Yuen and Kieran Riddell-Austin and this year will celebrate its fifth anniversary.

Daniel Yuen said: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool ONE is the heart of the city, so to be in such a prominent location is perfect for us.  We’re looking forward to welcoming our Montirex community to our new home, filled with exclusive products and events. There really is no better way to celebrate our fifth anniversary”

This follows the recent news that Pandora has opened a new 2,000 sq ft ‘Evoke’ concept store at Liverpool ONE, following the refurbishment of its store on South John Street. The jewellery brand joins a number of leading retailers that have invested in Liverpool ONE, such as Zara, which has upsized into a 42,000 sq ft regional flagship at the scheme.


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