Liverpool ONE to welcome White Stuff

Fashion retailer White Stuff is set to open at Liverpool ONE shopping centre.

Opening on Peter’s Lane, the 1,800 sq ft store will offer a range of womenswear and menswear, including the brand’s spring collection.

The retailer will join a number of other well-known brands on Peter’s Lane, including Sweaty Betty, Space NK, The White Company, and Mint Velvet.

Jo Jenkins, chief executive at White Stuff, said: “Our new store in Liverpool is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products.”

White Stuff operates 113 shops and 36 concessions across the UK, serving some 1.3 million customers a year.

Rob Deacon, asset management director at Liverpool ONE, added: “We are proud to announce that White Stuff is the first brand to commit to Liverpool ONE in 2024. Innovation and evolution are at the heart of our strategy, and by bringing in exciting brands like White Stuff, we will build on last year’s successes and ensure we continue to contribute positively to the city centre and wider Liverpool City region.”

Liverpool ONE has enjoyed a strong start to 2024, reporting a 10% increase in visitors during the first week of January – its best start since 2018.

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