London Designer Outlet cooks up Le Creuset signing

London Designer Outlet (LDO) in Wembley Park has completed a letting to Le Creuset, with the kitchenware brand set to open later this year at the outlet shopping destination.

Taking a 10-year lease, Le Creuset will open a 1,418 sq ft space, where it will offer a range of kitchen products, including its popular cast iron collections.

The retailer will look to benefit from LDO’s diverse and affluent shopper base, which draws from a wide catchment including the fast-growing community of young professionals, families, and affluent international students on the Wembley Park doorstep.

Matt Slade, retail director at Quintain, said: “Brand-savvy and affluent young professionals drive a significant portion of LDO’s footfall and sales, so we are continuing to adapt our offering to reflect this audience. Le Creuset is a great signing for LDO and a perfect brand who will benefit significantly from the thousands of residents choosing to live in one of London’s best new neighbourhoods.

“Brands such as Le Creuset are queuing up to take space at LDO as more brands and customers rediscover the benefits of outlet retail. The arrival of more premium aspirational brands like Le Creuset is helping us to enhance the customer experience meaning they keep coming back for more.”  

Paul Frost, retail director at Le Creuset, said: “We are delighted to be opening our first outlet in northwest London and to be joining the stable of premium brands at LDO. We look forward to welcoming both loyal Le Creuset customers and those discovering the brand for the first time, helping them find colourful cookware to enjoy for years to come.”

LDO is managed by outlet specialist Multi-Realm.